Brand True Religion was founded by Jeffrey Lubell in 2002, with an intention to present authentic American style which reminds us of the 70es jeans, and redefines more modern way with chic details.

In today's time, besides high-quality jeans,True Religion spreads their offer on other clothing items in vintage style. The point of all creations is to fit to the body perfectly and to possess timeless style together with hippie -bohemican chic details which make their creations unique.

After the edition for women True Religion, version for men was introduced in April 2009. The flacon was created as a combination of leather and metal and is available in amounts of 50 and 100 ml (1.7 and 3.4oz). The fragrance is a timeless and masculine fougere, created in modern style. It includes aromas such as citruses, herbs, moss and patchouli.